GOLDRUSH

Gold has never been merely a colour. It is promise, achievement, ascent — the oldest visible language of everything people strive toward.

Around the 911, it becomes almost an aura.

The bodywork is drawn in gold, elevated until the Porsche finally becomes what it has long been for many people:

an object of worship.

A trophy.

Almost a golden calf.

For thousands of years, gold has stood for wealth and possession. For prosperity, security and that rather seductive promise that something might actually last.

The 911 knows that territory rather well.

It stopped being mere transportation a long time ago. Projection, status, collectible, object of desire.

GOLDRUSH simply pushes the devotion one step further.

Value becomes desire.

The Porsche becomes almost a trophy — something you might prefer to hold aloft rather than drive.

A little excessive?

Naturally.

Otherwise it would hardly be a gold rush.